CARRIE UNDERWOOD LAUNCHES fit52 FITNESS APP
Community-Powered Wellness Platform Coincides With the Publication of
Underwood’s New Fitness and Lifestyle book, FIND YOUR PATH
LINK TO DOWNLOAD PHOTOS HERE
March 2, 2020 – On the eve of the publication of her first book, FIND YOUR PATH: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life, Carrie Underwood announces the launch of her new fitness app, fit52, which is now available for download on iOS. Created in partnership with Creative Labs and leading entertainment and sports agency Creative Artists Agency (CAA), the fit52 app is part of a holistic wellness platform designed to encourage and support you on your personal wellness journey and make it easier for you to find your path to a stronger, healthier you.
From the launch of her CALIA By Carrie Underwood line of athleisure wear five years ago, to writingFIND YOUR PATH and now creating fit52, Underwood embraces a fresh and balanced approach to fitness and health which resonates with those who are juggling a busy lifestyle, a career and/or family and are looking for inspirational routines that are simple to do anytime, anywhere. By collaborating with her longtime personal trainer, Eve Overland, users of fit52 can expect a wide variety of workout routines that can be done in as little as 30 minutes.
Whether you’re just starting your fitness journey or looking for a fresh new workout to replace your same old routine, fit52 gives you the tools you need to succeed on your own terms and feel good doing it. fit52can be downloaded for free on iOS. Annual subscriptions are just $1 a week or $52 a year!
“Fitness is a true passion for me,” says Underwood. “The fit52 app incorporates what I’ve been doing myself for years, and we’ve made it easy and totally accessible for anyone that wants help to work in working out. We worked really hard to create a high-quality, user-friendly app that is designed for busy people and their busy lives. fit52 meets you wherever you are on your health journey, and I’m so proud of it.”
Much like her new book, the fit52 app focuses on a sustainable, common-sense approach to staying active, and looking as beautiful as you feel, 24/7, 52 weeks of the year. With fit52, every workout is different and based on the hand of virtual playing cards you are dealt. Each card demonstrates an exercise and number of reps, randomly revealed to provide a full-body workout. For the award-winning singer – who is known for her passion for fitness as well as her powerhouse voice — she wants users to utilize these tools to help them reach their full wellness potential.
“Many people are motivated to achieve their fitness goals by working out with friends. Yet most fitness apps are targeted at solo workouts, said Pauline Moller, CEO at Creative Labs. “When Carrie came to us with this concept, we saw a great opportunity to create a platform that is fun, community-focused and relieves the burden of over-complicated programs that align with people’s schedules and motivations. We are incredibly excited to work with Carrie to develop this program further!”
About fit52:
fit52 is a holistic, community-powered wellness platform that aims to support you on your personal fitness journey and make it simple for you to find your path to a healthier, stronger you. Inspired by Carrie Underwood’s passion for a fit lifestyle, fit52 follows her knowledgeable and fun fitness routines designed with her longtime personal trainer, Eve Overland to help you honor your body and attain your personal wellness goals – 52 weeks a year! fit52 is developed in partnership with Creative Labs and leading entertainment and sports agency, Creative Artists Agency (CAA). Now available for download on iOS.
About Creative Labs:
Founded in Vancouver, BC, Creative Labs is a product studio that identifies white spaces in popular culture and entertainment trends to ideate, develop and launch direct to consumer brands and digital applications in partnership with Creative Artists Agency.
About Carrie Underwood:
Carrie Underwood is a true multi-format, multi-media superstar, spanning achievements in music, television, and film. A seven-time GRAMMY® Award winner, she has sold more than 64 million records worldwide and recorded 27 #1 singles, 14 of which she co-wrote. She released her sixth studio album in 2018, the Platinum-certified Cry Pretty, which she co-produced. In 2013, Carrie starred in NBC’s three-hour holiday blockbuster, the Emmy®-winning The Sound of Music Live!, whose airings attracted 44 million viewers. She is founder and lead designer for her fitness and lifestyle brand, CALIA by Carrie Underwood, which launched in 2015. In 2019, Carrie celebrated her 11th anniversary as a proud member of the Grand Ole Opry and she returned last Fall for her seventh season as the voice of primetime television’s #1 program, NBC’s Sunday Night Football. In October 2019, Carrie wrapped The Cry Pretty Tour 360 featuring an all-female line-up with Maddie & Tae and Runaway June and many sold-out shows including New York’s Madison Square Garden, Nashville’s Bridgestone Arena, and L.A.’s Staples Center. In November, she hosted the CMA Awards for the 12th consecutive year, joined by special guest hosts Dolly Parton and Reba McEntire. On March 3, HarperCollins/Dey Street books will publish Carrie’s fitness lifestyle book, FIND YOUR PATH: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life.