"ROAD TO THE RAM® JAM” ANNOUNCES EASTON CORBIN AS THE THIRD ARTIST IN THE ALL-STAR COUNTRY MUSIC SERIES
“Road to the Ram Jam” Provides the Ultimate Fan Experience Leading Up to the
Invitation-only Ram Jam Concert in Nashville, Dec. 29th
May 9, 2012 – Mercury Nashville recording artist Easton Corbin will join previously announced artists Kellie Pickler and Brantley Gilbert for the “Road to the Ram® Jam” series and sweepstakes. The Road to the Ram Jam, presented by the Ram Truck brand, features five of today’s best country music artists and provides fans the opportunity to win prizes including trips for two to an invitation-only 2012 RamJam concert event December 29th in Nashville, TN, where all five artists will perform.
The Road to the Ram Jam series and sweepstakes helps bring country music fans closer to some of their favorite artists with exclusive video content, the opportunity to win prizes including collectible posters and vinyl records through participating country radio stations nationwide, and free music downloads. Fans can enter the sweepstakes for a chance to win trips for two to the invitation-only 2012 RamJam concert event at www.RamTrucks.com/RoadtoRamJam or on the Ram Trucks Facebook page at www.ramjamsweeps.com.
Corbin will offer fans a chance to win a free download of his new single “Lovin' You Is Fun,” from his forthcoming sophomore album All Over the Road, when they enter the Road to the Ram Jam concert sweepstakes. The remaining Road to the Ram Jam artists will be announced throughout the year and all five participating will receive a lease on a 2012 Ram 1500 Laramie Longhorn truck. The trucks will then be auctioned off in early 2013 with all proceeds going to benefit a charity of each artist’s choice.
Proceeds from Corbin’s Ram truck will be donated to the Freedom Alliance Scholarship Fund. The Scholarship Fund honors the bravery and dedication exhibited by Americans in our Armed Forces who have sacrificed life or limb defending our country by awarding college scholarships to their children. Scholarships are awarded to students whose parent has been killed or permanently disabled in an operational mission or training accident. For the 2011 academic year, they awarded more than $1 million in scholarships to 240 sons and daughters of American heroes. To date, the Fund has awarded more than $5 million in scholarships. For more information on the Freedom Alliance Scholarship Fund you can go to www.freedomalliance.org.
“I feel so fortunate to be apart of the Road to the Ram Jam series involving three things I am passionate about; trucks, honoring our military and country music,” said Corbin. “Growing up on a farm, I learned to love trucks. Driving my new, loaded Laramie Longhorn is great and to be able to auction it off and donate the proceeds to the Freedom Alliance Scholarship Fund is an added bonus. I am looking forward to this program and being a part of the Ram Jam Concert in Nashville in December.”
“Easton Corbin is a great addition to the select family of Road to the Ram Jam artists,” said Fred Diaz, President and CEO - Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “Easton’s road to success clearly shows that he shares the same determination, hard-work values and dedication as the Ram Truck brand. We’re proud to see him driving a new Laramie Longhorn.”
Easton Corbin is known for his traditional country sound, authentic lyrics and mastery of understatement. He was the first country male artist in 17 years to have his first two consecutive singles reach No. 1 -- “A Little More Country Than That” and “Roll With It.” The Gilchrist County Florida native won all of the Breakthrough Artist awards in December 2010 at the American Country Awards – Artist of the Year: Breakthrough Artist, Single of the Year: Breakthrough Artist and Music Video: Breakthrough Artist for “A Little More Country Than That.” Billboard named Corbin as the Top New Country Artist of 2010. His current single is “Lovin’ You Is Fun,” from his forthcoming sophomore album All Over the Road. For more information on Easton Corbin fans can go to www.eastoncorbin.com.
The Road to the Ram® Jam sweepstakes is open to legal residents of the 48 contiguous United States and the District of Columbia, 18 years or older at the time of entry. Residents of Alaska, Hawaii and Puerto Rico are ineligible. No purchase or payment of money is necessary to win. The sweepstakes starts Feb. 1, 2012, and ends Sept. 30, 2012. Official rules and complete details are found at www.RamTrucks.com/RoadtoRamJam.
About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
For more information on Road to the Ram Jam and to enter the sweepstakes, go to www.RamTrucks.com/RoadtoRamJam.