Wall Street Journal Features Kip Moore: Do Pick Up Trucks Have More Sex Appeal?
Big pickup trucks are handy if you need to carry heavy loads over rough terrain. But why do so many people buy them for taking kids to school, picking up groceries and driving to the office? It’s because trucks have sex appeal and their drivers hope some of it will rub off on them.
That’s the message woven into a promotional program for Chrysler Group’s Ram truck unit. The company recruited country singer Kip Moore to help pitch its trucks after spotting his hit song, “Somethin’ ‘Bout A Truck,” climbing the charts. In a few lines Moore captures why pickup trucks keep selling despite high gasoline prices.
A truck, it seems, is an ideal backdrop for romantic encounters. In the song, Moore appears to draw from experience. But even people who have never sat on a truck’s tailgate sharing cold beer with a love interest on a summer night can relate to the story.
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