Josh Turner Keeps His Priorities Straight In His Latest Video, "Time Is Love"
Josh Turner keeps his priorities straight in his latest video, "Time Is Love." Country Weekly had the pleasure of interviewing Josh about "Time is Love"
Though Josh Turner has starred in Nearly 10 music videos since his 2003 debut, "Long black Train," a particular scene from his latest clip, "Time Is Love," managed to land the deep-voiced singer outside his comfort zone. "I pretended to be a businessman at this architectural firm in this video. That for me was a little out of character," explains Josh, "because I don't put on a suit every day and I don't go to an office every day." Luckily, his "co-workers," actors on the set, infused plenty of humor into filming the strait-laced business scenes. "The business office scenes were the most acting I had to do in the video, and we weren't talking about architecture at all. We just talked about lots of good stuff and pretended we were talking about architecture, which made it fun."
Written by Tony Martin, Mark Nesler and Tom Shapiro, "Time is Love" is essentially a twist on the classic business phrase "time is money"; while the well-worn business expression advises that money is wasted when a person's time is not used productively, the song is a gentle reminder to spend our rapidly passing moments showing affection to those we care for. "It's somewhat of a departure for me because it has a contemporary fee," notes Josh. "The song instantly grabbed my attention and had a message I wanted to convey."
The sentiment behind "Time is Love" is one to which this singer, entertainer, songwriter, and family man can easily relate. "I just prioritize my life," Josh says of balancing his different roles. "Knowing that I have 24 hours in a day, I need to go do the most important things first, and work my way down the list. Obviously my first priority us to make sure that I'm giving enough to my wife and beyond that I make sure I'm nurturing my friendships. If I don't get the things done at the bottom of my list, that's OK. Do those most urgent things first and the rest will fall into place."
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